Mido is renowned for watches that have handsome good looks, solidly built and affordable. Their heritage inspired pieces have also made enthusiasts sit up and look, with faithful recreations providing collectors with their nostalgia kick. Taking this vintage inspiration, Mido has unveiled the Multifort TV Big Date, a twist on a 70s design that is thoroughly modernised for the rigours of everyday wear.
The brand designed their first cushion shaped watches in the 1970s – completely apt, as the “TV shaped” watch was very much in vogue at that time. The last time it was used was in a commemorative model in 2000, and the latest release from Mido is the modern version of the TV style, with improvements to movement components that make it an amazing everyday companion. The case measures in at a healthy 40mm, with its brushed and polished surfaces giving it great wrist presence, but retaining a sense of refinement. A thickness of 11mm gives a good height for smart casual occasions. The crown guards also give the Multifort TV Big Date a feeling of sportiness, which also includes a screw down crown – another feature that makes this a great everyday wearer.
The dial comes in three variations, all with an attractive gradient dial – grey, green and blue dials complete the trio of releases of the Multifort TV Big Date. On first impressions, the dial is incredibly symmetrical, and usually in a watch at this price point will typically have a date window that breaks this symmetry.
In the Multifort TV Big Date, however, a big date indicator can be found at 12 o’clock, with its two windows blending into the positions that a 12 o’clock marker might usually take.
To accentuate the sporty feel of the watch, hour markers filled with luminescent material denote the hours and minutes. Bracelet and rubber strap models are available, with the bracelet sporting a brushed and polished finish, and the rubber strap echoing the design of the bracelet, fastened with a pin buckle.
Housed within the stainless steel case is a variant of Mido’s calibre 80 – in line with Swatch Group’s Powermatic 80 movement, it has an 80 hour power reserve, with an added big date function. The watch also contains a Nivachron balance spring that gives it exceptional magnetic field resistance, being a titanium based spring.
All of these features, and its rugged good looks were unveiled at the Mido Multifort TV Big Date Launch Event held in Bangkok last month, attended by Korean Actor Kim Soo Hyun. Having been a Mido Ambassador since 2020, he’s a great addition to the stable of partners and ambassadors, with his broad appeal.
We see this as a multi-faceted approach to the way that they communicate, appealing to the masses through a popular ambassador, as well as providing compelling product that will appeal to a more enthusiast crowd.
Mido’s roll of affordable, handsome watches continues on with the Multifort TV Big Date – something that is perfect for a first watch for a graduate. For the budding watch enthusiast, it gives enough compelling functionality in terms of its power reserve, anti-magnetic protection and its vintage design to be a fantastic complement to any collection.
Model No. M049.526.17.041.00
Warranty 2 Years of Warranty
Water resistance 10 bar (100 m / 330 ft) with screwed crown
Weight (g) 100
Case shape Rectangular
Case length (mm) 39.20
Width (mm) 40.00
Average Thickness (mm) 11.5
Lugs width (mm) 22.00
Case Material Stainless steel
Crystal Sapphire crystal with double sided anti-reflection treatment
Case options See-through case back, Screw-down crown