So the watches from Breitling’s Premier Heritage Collection are very cool, and they pay homage to the founder’s of Breitling: Leon, Gaston and Willy Breitling, with watches associated with what each man brought to the early days of the brand.
But what’s cooler is seeing Georges Kern, Breitling CEO going back to the past to have conversations with each of them, using what looks like Deepfake video technology.
It’s only 8 minutes long and I promise that it’s worth it.
Meanwhile, check below for more information about the watches.
Full text from Breitling’s press release:
Inspired by the inventive spirit of Breitling’s founders, the new Premier Heritage Collection is for the modern and discerning man of impeccable taste. These exquisite timepieces are the brand’s most elegant and refined.
“This heritage-inspired design with a stylish modern twist embodies some of Breitling’s most famous innovations, and revives Breitling’s legacy of inventing the modern chronograph. This truly is our heritage revived,” says Georges Kern of Breitling’s timelessly elegant new collection.
The Premier Heritage Collection pays homage to Breitling’s very own Founders Squad: three generations of men who changed the history of timekeeping and made Breitling what it is today. Léon Breitling founded the company in 1884; later, he patented a simple timer/tachymeter that could measure any speed between 15 and 150 km/h, an invention featured in the 1906 Vitesse pocket watch.
In 1915, his son, Gaston, created one of the first wrist-worn chronographs with an independent pusher at 2 o’clock. This innovation separated the start, stop, and reset functions from the crown, making it infinitely more practical for timing sports.
In 1934, Léon’s grandson, Willy, patented the second independent chronograph pusher at 4 o’clock. Among Willy Breitling’s celebrated pioneering achievements was the establishment of the Huit Aviation Department in 1938.
Besides being bold and tech savvy, Willy Breitling understood people’s desire for a touch of elegance and glamour. This inspired him to design the original Premier wristwatches in the 1940s, Breitling’s first step in linking purpose with style. As Willy saw it, “When a man puts on his watch, it is the unmistakable stamp of impeccable taste.”
The latest generation of Premiers – Breitling’s Premier Heritage Collection – brings this timeless elegance back to life. The collection includes six watches divided into three distinctive categories: The Chronograph, The Duograph, and The Datora.
All feature Arabic numerals, vintage-inspired hands and semi-shiny alligator straps with tone-on-tone stitching. Every watch is a COSC-certified chronometer and water-resistant up to 100 meters.
The 40 mm Premier Heritage Chronograph is manually wound, just like its 1940s predecessors. It is powered by the Breitling Manufacture Caliber B09, which is based on the Breitling Manufacture Caliber 01. It comes in two variations: with an eye-catching pistachio-green dial encased in stainless steel or a stately silver-colored dial encased in 18 k red gold.
With stainless-steel and 18 k red gold cases measuring 42 mm, the Premier Heritage Duograph comes with a blue or black dial, respectively. Its rattrapante function – one of the most elaborate in watchmaking – enables the wearer to measure two elapsed times simultaneously thanks to its two superimposed chronograph hands. This piece houses the mechanical hand-wound Breitling Manufacture Caliber B15, which is based on the Breitling Manufacture Caliber B03.
Like its 1940s predecessor, the 42 mm Premier Heritage Datora also stands out for its highly visible and complex functions, namely its day, date, and moon-phase displays. It is powered by the Manufacture Caliber B25. The Datora’s copper-colored face is framed by a stainless-steel case, while its silver-colored dial comes in an 18 k red gold one.
All three models of the Premier Heritage Collection highlight Breitling’s mastery of timekeeping as it has evolved over the generations.