Seiko will not be attending Baselworld this year, which is just as well, given the brand’s obvious increase of activity over time in recent years. With more and more boutiques opening around the world, and the increased perception of Seiko and Grand Seiko as brands to be respected and, some might say, reckoned with, it just might be the start of a beautiful new chapter in their ascendancy.

Case in point, the announcement of their first ever boutique in Europe this year in March 2020, in the heart of Paris in Place Vendôme, in and among the most prestigious Swiss brands ever made. It certainly looks like the brand has a point to make, and has arrived well and truly to a position of self confidence to hang with the best in the world.

Have a look at their press release and tell us what you think

From their press release:

In March 2020, the first Grand Seiko Boutique in Europe will open its doors at 7, Place Vendôme in Paris. As befits this most prestigious of locations, it will be the largest Grand Seiko Boutique in the world and will give watch lovers an unparalleled opportunity to see the widest range outside Japan and to experience the world of Grand Seiko.

The timing is propitious. 2020 is the 60th anniversary of the creation of Grand Seiko. In Japanese culture, a 60th birthday is a moment of new energy and re-birth. For Grand Seiko, therefore, 2020 is the perfect moment to open a new global showcase and to present both the wide range of the Grand Seiko collection and several watches made especially for this anniversary year as well as some that will be exclusive to this new Paris boutique.

The Grand Seiko Boutique is located on the west side of Place Vendôme. It occupies over 190 square meters on two floors. The interior evokes the serene beauty of Japanese aesthetics and culture and expresses the essence of the brand’s theme, “The Nature of Time”. It provides the perfect environment in which to explore the history, character and collection of Grand Seiko.

Grand Seiko looks forward to welcoming you at its new flagship boutique. A bientôt!

Grand Seiko Boutique Paris Vendôme
Address: 7, Place Vendôme, 75001 Paris France
Opening hours: 10:30-19:00 Monday-Saturday