Going Green with the Bell & Ross BR-05 for Sincere Fine Watches

French watchmaker Bell & Ross announced a new special edition version of their sport elegant BR05 today, created in collaboration with esteemed Singaporean watch retailer Sincere Fine Watches. On the surface, it might just seem like a new dial colour has been introduced for the BR-05, which is a kind of deep green that has resulted in the nickname that the watch has been given – “Greenback” or basically the slang term for the US Dollar.

This nickname though, comes not just from the green dial, but also from the embossed monogram of the “&” symbol, that famous ampersand that everyone readily identifies as a Bell & Ross signature. The embossed ampersands that alternate their orientation every row have been done in a very detailed way, as you can see from the close up picture below.

It’s the first time that a Bell & Ross watch features a dial design like this, and I must say, it is very attractive. Yet in the manner that it was been done, at normal time-reading distances, the design is small enough to get out of the way when needed, making sure that legibility is not sacrificed.

The other interesting detail about this watch revolves around the number of limited edition pieces that will be produced of the watch – 111. It does seem like a random number and the explanation as to why it was chosen is quite simple and rather unique.

Marked right there in the centre – 1 of 111 pieces – but why?

The first thing to know is that the watch was created for the partnership between Bell & Ross and Sincere Fine Watches Singapore, in conjunction with the opening of the Bell & Ross mono boutique at Marina Bay Sands. Well then, what number do the towers of Marina Bay Sands look like? See this picture below:

It looks like 111 – or maybe 777 also.

So that’s the reason why. Honestly, I’ve never heard of a limited edition number being decided in this way before, but its quirky and creative and for this reason, kind of cool.

Retailing for SGD$7,900, the the Bell & Ross X Sincere Fine Watches, BR05 SINCERE GREEN STEEL will be available exclusively the Bell & Ross mono brand boutique at Marina Bay Sands.

Technical Specifications

Reference: BR05 Sincere Green Steel

Movement: calibre BR-CAL.321. Automatic mechanical.

Functions: hours, minutes, seconds and date.

Case: 40 mm in diameter. Satin-polished steel. Screw-down crown. Sapphire case back with a 360° oscillating weight.

Dial: green sunray and embossed monogram of “&”. Applique indices coated in beige Super-LumiNova® with light green emission. Skeletonised hour and minute hands lled with Super-LumiNova® light green emission.

Water resistance: 100 metres

Strap: satin-polished steel.

Buckle: folding. Satin-polished steel.